 | Major Communications |  |
| Major Communications | |
How To Succeed With Your Web Site or Affiliate Program,
by The IT News Team
There are many variables that determine how successful you are with
your Web site or affiliate program. However, the IT News Research
Team has found some common ingredients that contribute to success
(not in any particular order):
1. Your Web Site must have a purpose or focus - why is it there? Is
it serving a useful need? A site that provides *relevant* information,
products or services gets a good start.
2. Many sites exist simply to put up 5 or 10 banners per page trying
to make a quick buck. They don't. Visitors leave the site before the
page loads. A good site focuses on serving its readers needs. Let
readers provide you with feedback. This way, our readers help us
improve our site all the time.
3. Design is important - that means if you can get your information
across without 20k fancy graphics, don't worry about the graphics.
Ease of navigation is vital - visitors come to your site for a
purpose - and they want to locate the relevant information quickly.
You might only get 3 or 4 mouse clicks to deliver what your reader
wants. If you fail, he or she goes elsewhere.
4. If you are selling a product or service, this should be obvious
from your Front Page - like a Buy Button or Link. If you sell more
than 2 or 3 items, an Index to the products is essential. Readers
can then rapidly select what they want.
5. "Content is King" - if a product complements your content, readers
are more likely to find it interesting. Provide relevant links,
descriptions or reviews wherever possible.
You need to select reputable programs - and top products or services.
6. Regular updates - both via your web site and newsletters.
7. Web Site Promotion - people need to know your site exists. Submit
your pages to the top search engines; newsletters are excellent - you
are reading one!; exchange links with relevant Web sites; advertising
your site is important. You have to spend money to make money.
8. Give readers a good reason to come to your site regularly - and
they may buy from you. We provide research centers and resources. We
also run competitions and prize draws.
9. We create partnerships whereby everyone involved wins - our
readers, our suppliers, our company, the community.
10. Our Team constantly ask the following questions about our site:
If this wasn't our site, would we find it very useful on a regular
basis; would we recommend it to our friends; would we suggest any
improvements; what do we like about the site; what do we dislike.
And More questions. Our readers give us excellent feedback.
Good luck with your Site and your program.
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Research Centers and Resources for Web Site Owners, I.T, Hi-Tech,
Education and Finance Professionals. Each time you visit IT News,
we contribute to Community and Education Projects.
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