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Major Communications
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Major Communications
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Remember that crazy story people told you as a kid? "If you squirrel away one penny today, two tomorrow, and keep on doubling that every day, you'll be a millionaire in no time flat!" Sure, if you just had the time. Or the pennies. But the moral of the story is simple: save your pennies while you have them.
Instead of pennies, let's talk about customers. The ones who visit your Web site and/or send you emails. Do you answer them? Do you try to make them into customers?
Most businesses online don't. They treat their Web sites as places for people to look at their products. And they throw away their inquiries-their customers-in search of new ones. They go to banner ads, try to fool the search engines, and run around like crazy trying to find new customers, ignoring the incredible value right in front of their eyes.
The moral of this story is...save your customers while you have them. Answer their questions and follow up with them immediately. If you don't, someone else will.
Can you say, with total confidence, that your Web business is generating all the money it can now? It should be. In three years, you won't have it so easy. The big businesses are just starting to come online. Do you think a million total sites is bad now? Imagine a million more are coming. Customers will be harder to find as the marketing lists settle down. Until then, survival revolves around a simple philosophy:
"You are trying to win customers...Don't ask them to pay for your efforts to sell them."
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