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Major Communications
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Major Communications
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1. Don't Advertise! Just pretend that everyone knows what you have to offer.
2. Don't Advertise! Tell yourself that you just do not have time to spend thinking about promoting your business.
3. Don't Advertise! Just assume everybody knows what you sell.
4. Don't Advertise! Convince yourself that you have been in business so long that customers will automatically come to you.
5. Don't Advertise! Forget that there are now potential customers who would do business with you if they were reminded and urged to do so.
6. Don't Advertise! Forget that you have competition trying to attract your customers away from you.
7. Don't Advertise! Tell yourself it cost too much to advertise and that you don't get enough out of it.
8. Don't Advertise! Overlook the fact that advertising is an investment in selling - not an expense.
9. Don't Advertise! Be sure not to provide an adequate advertising budget for your business.
10. Don't Advertise! Forget that you have to keep reminding your established customers that you appricate their business.
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