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Major Communications
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Major Communications
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It never ceases to amaze me, the misconception that search engines are the cure all for gaining more traffic to your site. Now I'm not saying they're not important, but rather a piece of the pie in a well thought out marketing plan.
There are a number of things one can do to make sure your site is ready for indexing by the engines before submitting it. First of all, get rid of the "under construction" signs. Make sure the site is pretty well complete and offers interesting content. If you send a site up before it is ready to be viewed by the public, with lack of content and signs promising material in the future, odds are you'll lose those visitors forever. Give people a reason to visit your site besides the fact that you have one.
When it comes to search engines no two function in the same manner. They all play by a different set of rules, but here is a list of general indexing practices that you should perform on your pages to get them ready for listing.
1. The first 25 words on the page are the most crucial for indexing
2. Make good use of title tags, they are very important and should include your business name and a few primary key words that are related to your site. Try to keep the size down to 40 characters or less.
3. Meta Tags- Some engines use them, some ignore them, but you really need to include them on all of your pages. There are two primary attributes, keywords and descriptions. Do not repeat keywords more than 5 or 6 times as some of the engines will penalize you for it. The length should not exceed 1000 characters.
Copyright 1998 CD-Stuff.Com Newsletter
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